Skip to content
FrameWorks UK
External article

Most of What We Think Works to Change People’s Behavior Doesn’t. Here’s What Does.

Author
Nat Kendall-Taylor
Published
July 24, 2019
Name of publication
The Chronicle of Philanthropy
Read more

Knowing how people make sense of an issue allows communicators to make good decisions, tap into productive patterns of thinking, and steer clear of understandings that make it hard for people to hear new ideas or get behind solutions.

Related content

External article

Reframing Aging Through Images: Fact Sheet

Images shape attitudes about aging.
External article

The Case Against Rainy-Day Framing of Budgets and Taxes

FrameWorks founder Susan Nall Bales explains why public revenue and spending is every advocate’s “second issue.”
External article

Disrupting the Dominant Frame: An Interview with Susan Nall Bales of the FrameWorks Institute, 2015 MACEI Award Winner

FrameWorks was founded 16 years ago by Susan Nall Bales.The core of its work is on how advocacy communications can be improved through the use of Strategic Frame Analysis. Bales is a veteran...