In this interview with the Science Communication program at the University of California, Santa Cruz, Julie Sweetland, FrameWorks’ vice president for strategy and innovation, talks “word kitchens,” “swamps,” running with metaphors, and more.
The Case Against Rainy-Day Framing of Budgets and Taxes
FrameWorks founder Susan Nall Bales explains why public revenue and spending is every advocate’s “second issue.”
Disrupting the Dominant Frame: An Interview with Susan Nall Bales of the FrameWorks Institute, 2015 MACEI Award Winner
FrameWorks was founded 16 years ago by Susan Nall Bales.The core of its work is on how advocacy communications can be improved through the use of Strategic Frame Analysis. Bales is a veteran...
Biased language paints an unfair picture of “old people” today
Narrow representations of older people don’t just misinform us. They bias us.