FrameWorks staff explore the often unproductive stories that advocacy groups and the media tell about aging Americans. Even positive portrayals, they find, can be unproductive.
New Study from AARP and FrameWorks Institute Reveals Powerful Role of Imagery to Influence Consumer Attitudes
Reframing Aging Through Images highlights the need for more positive portrayals of aging adults in media.
Reframing Aging Through Images: Research Methods Supplement
This supplement provides detailed information on the research informing FrameWorks and AARP's strategic brief on reframing aging through images.
Reframing Aging Through Images: Recommendations from Research
Just like words, images play an important role in the implicit messages we send about older people.