This Forbes feature covers the “other” 2016 campaign: the one to reframe aging. It highlights FrameWorks research on public attitudes about aging—and the “dark view” focused on deterioration and decline.
Issues
Aging
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Announcements
New Study from AARP and FrameWorks Institute Reveals Powerful Role of Imagery to Influence Consumer Attitudes
Reframing Aging Through Images highlights the need for more positive portrayals of aging adults in media.
External article
Reframing Aging Through Images: Research Methods Supplement
This supplement provides detailed information on the research informing FrameWorks and AARP's strategic brief on reframing aging through images.
External article
Reframing Aging Through Images: Recommendations from Research
Just like words, images play an important role in the implicit messages we send about older people.