How people think, in addition to what they think is critical to effective communication, but polls are not great ways to understand the how question. Polls are also not always effective in deriving recommendations for how to communicate effectively about social issues. In fact, using descriptive polling to make communications decisions can actually lead to unproductive outcomes.
Reframing Aging Through Images: Fact Sheet
Images shape attitudes about aging.
The Case Against Rainy-Day Framing of Budgets and Taxes
FrameWorks founder Susan Nall Bales explains why public revenue and spending is every advocate’s “second issue.”
Disrupting the Dominant Frame: An Interview with Susan Nall Bales of the FrameWorks Institute, 2015 MACEI Award Winner
FrameWorks was founded 16 years ago by Susan Nall Bales.The core of its work is on how advocacy communications can be improved through the use of Strategic Frame Analysis. Bales is a veteran...