What are the key ingredients that those building today’s movements should consider as they go about the hard work of mobilization? Drawing on framing and social movement literatures, FrameWorks founder Susan Nall Bales answers this question through the lens of the debate over guns in a new commentary in Nonprofit Quarterly. She advises advocates to tell an explanatory story that enables the public to overcome the tendency to instantly evaluate social issues and to build a big and enduring master narrative that can accommodate future actions and framing efforts. This Frames of Mind commentary is the latest in an ongoing series on framing and social change.
Reframing Aging Through Images: Fact Sheet
Images shape attitudes about aging.
The Case Against Rainy-Day Framing of Budgets and Taxes
FrameWorks founder Susan Nall Bales explains why public revenue and spending is every advocate’s “second issue.”
Disrupting the Dominant Frame: An Interview with Susan Nall Bales of the FrameWorks Institute, 2015 MACEI Award Winner
FrameWorks was founded 16 years ago by Susan Nall Bales.The core of its work is on how advocacy communications can be improved through the use of Strategic Frame Analysis. Bales is a veteran...