What are the key ingredients that those building today’s movements should consider as they go about the hard work of mobilization? Drawing on framing and social movement literatures, FrameWorks founder Susan Nall Bales answers this question through the lens of the debate over guns in a new commentary in Nonprofit Quarterly. She advises advocates to tell an explanatory story that enables the public to overcome the tendency to instantly evaluate social issues and to build a big and enduring master narrative that can accommodate future actions and framing efforts. This Frames of Mind commentary is the latest in an ongoing series on framing and social change.
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