GLAAD and GROUND Media: National Campaign Highlighting Stories of Trans Youth

This summer, GLAAD and GROUND Media launched HERE WE ARE, a national storytelling campaign highlighting transgender stories. It’s a great example of how we can intentionally frame our communications to make it clear that the needs of transgender young people are connected to needs that all of our young people share. One of the highlights of the campaign is the way it includes positive stories about transgender people who got the care and support they needed to thrive, which is another example of effective framing to build a better narrative.

Learn more about the campaign