This open letter issued a challenge to the mission-driven sector, calling for “a more sophisticated and profound understanding of communications” in social change. It concluded that the “field needs a consistent and trusted mechanism and regular forums for identifying, translating, discussing, and testing new and promising research.” Soon afterward, the FrameWorks Institute was founded to answer that call.
Promoting School Readiness and Early Child Development: Findings from Cognitive Elicitations
This report explains findings from research that investigated whether the concept of "school readiness," a frame widely promoted by advocates and experts, can be effective at engaging public...
Hearts Souls and Minds: An Analysis of Qualitative Research Regarding Communicating School Readiness and other Child Development Policies
This analysis is based upon qualitative research, specifically 12 focus groups. Focus groups are open-end, structured conversations among 8-10 people, typically lasting about 2 hours.
Simplifying Early Childhood Development: Findings from Cognitive Analysis and Phone Interviews
In the research reported on here, cognitive analysis of this general schema reveals several basic features which stand in the way of child advocates’ messaging.