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FrameWorks UK
Report

An Open Letter to the Foundation Community About the Importance of Strategic Communications for the Resolution of Social Problems

This open letter - an outcome from the "Media Matters: The Institute on News and Social Problems" conference held in 1995 - led to the founding of FrameWorks.
Author
Susan Nall Bales
Published
March 16, 2012
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This open letter issued a challenge to the mission-driven sector, calling for “a more sophisticated and profound understanding of communications” in social change. It concluded that the “field needs a consistent and trusted mechanism and regular forums for identifying, translating, discussing, and testing new and promising research.” Soon afterward, the FrameWorks Institute was founded to answer that call.

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