This report details the results of a survey experiment testing the effectiveness of Explanatory Metaphors and Explanatory Chains for enhancing the British public’s understanding of child neglect: what neglect is, what causes neglect, and how neglect can be addressed through programs and policies. The results of this framing experiment demonstrate that the Explanatory Metaphor “Overloaded” and the Explanatory Chain “Equipping Parents” in particular increase knowledge about child neglect and increase public support for effective policy solutions. These framing strategies represent an important part of an emerging Core Story for communicating about child maltreatment in the UK.
Culture Change Project
Is culture changing in deep and durable ways? For whom and with what effects on support for progressive policy. These are all questions that FrameWorks is answering through an innovative new...
How Are Children’s Issues Portrayed in the News? A Media Content Analysis
What is the role of the news media in influencing public thinking about children’s issues? And how can recognizing these media frames help us build engagement and increase support for the...
How to talk about child sexual abuse in the digital world: A FrameWorks UK brief prepared for WeProtect Global Alliance
A FrameWorks UK strategic brief outlines challenges for communicating about child sexual exploitation and abuse online and offers preliminary recommendations.