This report details the results of a survey experiment testing the effectiveness of Explanatory Metaphors and Explanatory Chains for enhancing the British public’s understanding of child neglect: what neglect is, what causes neglect, and how neglect can be addressed through programs and policies. The results of this framing experiment demonstrate that the Explanatory Metaphor “Overloaded” and the Explanatory Chain “Equipping Parents” in particular increase knowledge about child neglect and increase public support for effective policy solutions. These framing strategies represent an important part of an emerging Core Story for communicating about child maltreatment in the UK.
How to talk about child sexual abuse in the digital world: A FrameWorks UK brief prepared for WeProtect Global Alliance
A FrameWorks UK strategic brief outlines challenges for communicating about child sexual exploitation and abuse online and offers preliminary recommendations.
How Are Advocates Talking about Children’s Issues? An Analysis of Field Communications
This is one of a set of three reports that map the landscape of current discourse and thinking.
Why aren’t kids a policy priority? The cultural mindsets and attitudes that keep kids off the public agenda
This report focuses on American mindsets about kids and how these mindsets limit the effectiveness of advocacy messaging.