As a historic crisis unfolds in Ukraine and the world continues to reel from a global pandemic, the reality of our interconnectedness has been made clearer than ever before. This interconnectedness supports the case for peacebuilding efforts around the world. However, American culture and politics can create headwinds that challenge peacebuilding work. This brief offers an evidence-based narrative around peacebuilding—how it works and why we need it—to help peacebuilding practitioners and their allies build public understanding. Based on several years of deep-dive research and the FrameWorks Institute’s Strategic Frame Analysis™, the report also offers five concrete framing strategies for communicating about peacebuilding. These strategies are designed to identify existing mindsets, change discourse, and ultimately build understanding of and support for peacebuilding across the political spectrum.
IssuesGovernment International Affairs
Building the Bridge to Peace: A Messaging Guide for Peacebuilders
Evidence-based recommendations for communicators to help a more productive narrative take hold
Veterans of Perception: GII Antecedents in the Literature on Media and Foreign Policy
This review and analysis of the literature of foreign policy communications revealed five key themes in the framing of international affairs stories.
Talking the talk: building support for prevention
It is notoriously difficult to build public support for prevention-based policies. The science of framing can help us identify new strategies for improving understanding of the importance of...