Peace is widely recognized to be good, and yet peacebuilding stands at the periphery of our politics. This brief unpacks this seeming paradox, summarizing key findings from research on public perceptions of peace and peacebuilding. It is part of a broader project that the FrameWorks Institute is conducting to develop strategies to communicate about and build support for peacebuilding.
Building the Bridge to Peace: A Messaging Guide for Peacebuilders
Evidence-based recommendations for communicators to help a more productive narrative take hold
Building the Bridge to Peace: Reframing Peace and Peacebuilding
Five concrete framing strategies for communicating about peacebuilding
Understanding the Conversation About Peacebuilding: An Analysis of Organizational Communications
This report maps the frames and narratives that organizations in the peacebuilding field use to communicate about peace and peacebuilding.