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Frame Testing Recommendations

Framing Success Stories

This resource is designed to help nonprofits identify and share more effective success stories – and to avoid ways of talking about impact that are underpowered or unproductive.
November 21, 2022

For nonprofits, sharing information about positive impact isn’t a luxury; it’s a necessity. Knowing that the work is making a difference helps to keep staff and members motivated. Hearing about a project’s momentum can inspire more people to join the effort. And when nonprofits are known for catalyzing and driving change, they have more credibility with the decision-makers who they need to influence – and the supporters they need to attract.