For nonprofits, sharing the positive outcomes of our work isn’t vanity; it’s a necessity.

Knowing that the work is making a difference helps to keep staff and members motivated. Hearing about a project’s momentum can inspire more people to join the effort. And when nonprofits are known for catalyzing and driving positive change, they have more credibility with the decision-makers who they need to influence – and the supporters they need to attract. This resource helps nonprofits identify and share more effective success stories – and to avoid ways of talking about impact that are underpowered or unproductive.