This second phase of research uses group discussions to test potential reframes that were generated in the cognitive interviews. This method helps to show how Americans negotiate these issues in group settings and in public discussions. Recommendations for improved communications strategies are provided.
OPINION: The Invisible Contest Beneath Our Elections
It’s 2023, and what felt like a colossal midterm election now feels far, far behind us. As we move into this new year, it’s been interesting to observe how quickly our public discourse has...
Culture Change Project: understanding culture and how to shift it
Since May 2020, FrameWorks has been tracking a set of deep and dominant American cultural mindsets. We are finding that mindsets have in fact changed since the beginning of the pandemic and, in...
Framing: the science of effective communication
The way we position our communications can be the difference between ideas cutting through and having their intended effect, and backfiring and having unintended consequences. This presentation...