This report explains findings from research that investigated whether the concept of "school readiness," a frame widely promoted by advocates and experts, can be effective at engaging public...
This analysis is based upon qualitative research, specifically 12 focus groups. Focus groups
are open-end, structured conversations among 8-10 people, typically lasting about 2 hours.
In the research reported on here, cognitive analysis of this general schema reveals several
basic features which stand in the way of child advocates’ messaging.