Is Culture Changing in this Time of Social Upheaval?: Preliminary findings from Project Culture Change
Are the upheavals of 2020 shifting fundamental American cultural mindsets? If so, which mindsets are moving? And in what ways are they shifting?
Since May, we have been conducting original qualitative and quantitative research to understand if and how culture is changing. While we are only partway through a research program that will last at least a year, we have initial results that we think have real value for social issue communicators. This memo outlines these findings and lays out questions for the remainder of the project.