This report uses cognitive interviews to investigate Americans’ thinking about budgets and taxes- both as separate issues and as they relate to each other. FrameWorks researchers found that the concepts of budgets and taxes remain largely unconnected in the minds of Americans. This gap in public understanding is explored and possible opportunities for reframing this issue are suggested.
Planning for Our Future: The Contribution of Simplifying Models to Conceptualizing Budgets and Taxes
This report presents "Forward Exchange" as an explanatory metaphor that prompts people to think about public budgets and taxes in new ways.
Framing and change: Using Communications as a Tool for Social Change
Framing can be used to more effectively advance ideas and open the public discourse to new solutions. Social science research is at the core of effective framing--the question of how best to frame...
Framing for Change: The Science of Effective Communication
Framing can be the different between persuasive and engaging messages and those that fall flat or even backfire. This presentation reviews three core principles from the science of framing and how...