In this brief, we outline a new Core Story of Early Childhood Development built around the concepts of “Health and Fairness.” It is based on an in-depth exploration of a series of frames highlighting different aspects of these concepts. The central argument is that supporting early development builds health and creates fairness for Australia’s children now and in the future. The greater the number of people who use this new communications approach, the better our chances will be to move early childhood up the agenda.
Advocating for Transition Age Foster Youth: Framing for the Journey to Success Campaign
Strategic brief on Framing for the Journey to Success Campaign
Journey to Success Campaign: Quick Messaging Guide
Six key messages and framing tips for each of the Journey to Success campaign's policy goals.
Why Aren’t Kids a Priority?
How can an understanding of cultural mindsets help us understand that we all love kids but never put them first when it comes to public policy? We hear present findings from a major new research...