A graphic representation of the swamp of dominant patterns of thinking about budgets and taxes. This can serve as a reminder of the themes in public thinking that your communications should avoid.
Toolkit File
Issues
Government
Countries
United States
Related content
Presentation
Framing to Change Systems
Through various projects, FrameWorks is learning about how people think about systems and how communicators can build more robust understandings of the ways in which systems and structures...
Presentation
Talking the talk: building support for prevention
It is notoriously difficult to build public support for prevention-based policies. The science of framing can help us identify new strategies for improving understanding of the importance of...
Presentation
Cultural mindsets and trust in government
FrameWorks Culture Change Project is producing a set of findings on public thinking on government that can be helpful to those trying to improve government responsiveness. This presentation...