Reframing Adolescent Substance Use and its Prevention: A Communications Playbook

If framing is the vehicle that can carry your communications to their intended destination, then this playbook is the owner’s manual. Inside, you’ll find explanations of each framing strategy, models that illustrate how to apply it to a message, and helpful user notes. The guide is divided into three sections: strategies that get the green light, those that require users to proceed with caution, and those that should come with a flashing red signal to stop.