If framing is the vehicle that can carry your communications to their intended destination, then this playbook is the owner’s manual. Inside, you’ll find explanations of each framing strategy, models that illustrate how to apply it to a message, and helpful user notes. The guide is divided into three sections: strategies that get the green light, those that require users to proceed with caution, and those that should come with a flashing red signal to stop.
Determinism Leavened by Will Power: The Challenge of Closing the Gaps Between the Public and Expert Explanations of Gene-Environment Interaction
Epigenetics has important implications for health policy - but lay perceptions of genetics are out of step with current science. This study pinpoints the gaps.
Seeing the Spectrum: Mapping the Gaps between Expert and Public Understandings of Fetal Alcohol Spectrum Disorder in Manitoba
This report explores experts and public views of fetal alcohol spectrum disorder (FASD) in Manitoba and “maps the gaps” between them.
The Resilience Scale: Using Metaphor to Communicate a Developmental Perspective on Resilience
How can we talk about resilience in a way that disrupts people's assumption that it's all about inner strength and just a matter of "bouncing back?"