This Research Supplement describes in detail the research methods and findings that underpin the recommendations in the accompanying Strategic Brief, Each and Every Child: How to Talk About Care Experience in Scotland. That report outlines the new narrative on children’s care and offers strategic advice on how to apply the recommendations to communications today.

This research builds on earlier research that examined the depth of the challenges advocates face when they communicate about children’s care. This earlier research explored and compared how experts and members of the public think about children’s care and identified the gaps in understanding that a successful reframing strategy needs to address. The results of this analysis, as well as an in-depth analysis of media and third sector communications about children’s care, can be can be found at the Children’s Care section of the FrameWorks website.