Discussions of violence and abuse against specific social groups, such as women and children, have entered the public conversation in unprecedented ways in recent decades. But elder abuse has not been part of that discussion. People are largely unfamiliar with the term or the problem it represents; are unclear about the extent to which it occurs; do not know why it happens; and, as a result, lack the tools needed to consider and evaluate appropriate solutions. So it is no surprise that elder abuse does not hold a prominent position on the national political agenda. In short, advocates working to end elder abuse face a communications problem.
Reframing Hunger in America
How can we elevate public understanding that hunger in America is widespread – and not just a personal failing?
Talkin’‘Bout My Generation: Mapping the Gaps Between Expert and Public Understandings of Demographic Change in the U.S.
This report compares expert views with those of average Americans, revealing many of the cultural models that dominate thinking about demographic change.
Aging, Agency, and Attribution of Responsibility: Shifting Public Discourse about Older Adults
Ageism is alive and well in the media. But how can we make sure it's not in our advocacy communications, too?