Talking Human Services: A FrameWorks MessageMemo
This study details an investigation into how communicators can reframe human services to fundamentally reshape public understanding of the sector’s work.
This study details a multimethod investigation into how communicators can reframe human services to fundamentally reshape public understanding of the sector’s work. Key recommendations include advice to emphasize human potential; compare the work of human services to the process of constructing wellbeing; and shift away from highlighting subgroups of the “worthy poor” and toward offering examples of supports needed across the human life span.