Skip to content
FrameWorks UK
Frame Testing Recommendations

Unleashing the Power of How: An Explanation Declaration

Our Explanation Declaration lays out why explanation matters, points to the risks of narratives that lack explanation, and highlights explanatory tools and techniques.
Published
June 9, 2019
Download

Our Explanation Declaration lays out a case for why explanation matters, points to the risks of narratives that lack explanation, and highlights explanatory tools and techniques. We hope you will read it, share it with colleagues, and consider its implications for communications practice.

Related content

Report

Promoting School Readiness and Early Child Development: Findings from Cognitive Elicitations

This report explains findings from research that investigated whether the concept of "school readiness," a frame widely promoted by advocates and experts, can be effective at engaging public...
Report

Hearts Souls and Minds: An Analysis of Qualitative Research Regarding Communicating School Readiness and other Child Development Policies

This analysis is based upon qualitative research, specifically 12 focus groups. Focus groups are open-end, structured conversations among 8-10 people, typically lasting about 2 hours.
Report

Simplifying Early Childhood Development: Findings from Cognitive Analysis and Phone Interviews

In the research reported on here, cognitive analysis of this general schema reveals several basic features which stand in the way of child advocates’ messaging.