Summary

These tools and ideas were developed for and with local advocates and experts in the greater Cincinnati region working to expand access to economic mobility. Throughout this toolkit, communicators will find research-grounded strategies to connect with diverse audiences, spark curiosity-driven conversations, and navigate unproductive assumptions about economic precarity.

These practical recommendations draw from the science of framing to help guide the creation of advocacy messages across various modalities—from website copy, reports, and social media to legislative testimony and public conversations. Please note that these strategies are specifically designed for advocacy outreach and may not be well suited for direct service communications.

When the systems that support people function well—expanding access to quality jobs, stable housing, and accessible child care—individuals can reach their potential, families can build stability, and communities can prosper together.