Welcome to Framing Food and Fitness as a Public Issue—a framing toolkit of research and applications exploring how Americans think about nutrition and physical activity, the community environments that affect health behavior, and the policies that have an impact. This toolkit was developed by the FrameWorks Institute for the California Endowment and for the W. K. Kellogg Foundation’s Food and Fitness Initiative. Standard rules governing citation and intellectual property usage apply.

Framing Community Health as if Food and Fitness Mattered

This MessageMemo synthesizes findings from multiple research studies and recommends strategies to communicate more effectively about community health issues, particularly food and fitness.

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