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Communicating for social change is a science. We’ve been at the leading edge of that science for 20 years.

Our mission is simple: Use rigorous social science research to improve advocacy efforts around social issues.

The past 20 years have taught us one fundamental truth: The kinds of communication efforts that sell products and win elections are different from those that create lasting social change.

Social change requires a shift in public thinking.

We can’t do that alone.

You can help us meet our mission.

  • Make a secure online donation. Click the “Donate Now” button above.
  • Send a check. Complete our donation form and return it with your check made payable to the FrameWorks Institute, to: FrameWorks Institute, ATTN: Operations, 1333 H Street NW Suite 700, Washington, DC 20005.
  • Make a matching gift. Many organizations match employee donations. Your human resources office will likely have all the necessary forms as well as instructions for filling them in. Include your completed form with your donation. We will notify you when your donation has been matched.

Tell Us Your Story

Framing works when everyone adopts it. Tell us about how you’re using framing to advance social change. We’ll put some of our favorites on the website.