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Communicating for social change is a science. We’ve been at the leading edge of that science for 20 years.
Communicating for social change is a science. We’ve been at the leading edge of that science for 20 years.
Our mission is simple: Use rigorous social science research to improve advocacy efforts around social issues.
The past 20 years have taught us one fundamental truth: The kinds of communication efforts that sell products and win elections are different from those that create lasting social change.
Social change requires a shift in public thinking.
We can’t do that alone.
You can help us meet our mission.
Framing works when everyone adopts it. Tell us about how you’re using framing to advance social change. We’ll put some of our favorites on the website.