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Boosting Public Discourse: Reframing Childhood Immunization

Find guidance and resources to advocate for expanding access to childhood and adolescent vaccination.

If you are a pediatrician or part of a health care team who speaks up on behalf of evidence-based vaccination policies, you’ve found your way to the right place.

Advocacy from pediatricians is vital. This toolkit offers a suite of resources to help your voice cut through the chaos. All draw from original, rigorous social science research on framing strategies that are effective for outreach, education, and advocacy communications about childhood immunizations.

These strategies can help you make strategic decisions about what you say about vaccine access and vaccine policy in settings like these:

  • Letters to the editor, op/eds, or other written commentaries
  • Testimony to legislative committees or other public bodies
  • Contributions in multidisciplinary policy working groups
  • Public talks to nonscientific audiences
  • Press releases or media advisories
  • Comments in print, television, or podcast interviews
  • Social media messaging

About This Toolkit

This toolkit was designed and written by the FrameWorks Institute, a nonprofit that conducts social science research to understand and solve important communications challenges. FrameWorks’ research on childhood immunization communications was conducted in partnership with the American Academy of Pediatrics.

If you are communicating about immunization, you have permission to use the elements and ideas in this toolkit for your individual purposes. All other rights are reserved by the FrameWorks Institute, according to these Terms of Use.