If you are a school nurse, school health services coordinator, or anyone else who talks with families about COVID-19 vaccines, you’ve found your way to the right place.
This toolkit offers evidence-based tips and techniques to support more productive conversations and communications about getting kids vaccinated. The resources here can equip you to build the confidence of families who have not yet vaccinated their children against COVID-19.
Table of Contents
Message Moves that Build Vaccine Confidence
Must-Have Messenger Mindset: It’s About the Relationship
Building Trust in the Moment
Family Mindsets: What to Listen For
Moving Mindsets: Techniques for Redirecting Thinking
Words to Watch
Responding to Vaccine Deniers in Public
About this Toolkit
The National Association of School Nurses offers this toolkit as part of the Champions for School Health project, which aims to increase confidence in and access to pediatric COVID-19 vaccinations. Champions for School Health is created in partnership with the Institute for Educational Leadership and with the financial support of Kaiser Permanente.
This toolkit was designed and written by the FrameWorks Institute, a nonprofit that conducts social science research to understand and solve important communications challenges. FrameWorks’ research on childhood vaccine communications was conducted in partnership with the American Academy of Pediatrics.