Welcome to Framing Environmental Health—a collection of framing research, recommendations, and sample communications.
This toolkit is designed to help voices in the environmental health sector increase public understanding of
- the relationship between environmental conditions and public health;
- the challenges our nation faces in addressing environmental health risks;
- the importance of research and regulatory efforts in protecting Americans’ environmental health; and
- the nature of the work performed by thousands of highly trained environmental health professionals to sustain and improve the vitality of our communities’ natural and built environments.
This toolkit, sponsored by the American Public Health Association with support from the Centers for Disease Control and Prevention, is designed to help environmental health professionals to frame environmental health and related issues as important policy fields and matters of public concern. The toolkit models how to use the FrameWorks Institute’s evidence-based recommendations for communicating with average Americans about these issues in ways that build public understanding and support.
The kit’s materials include:
- sample “ready to go” communications that can be used as is or adapted and repurposed for your organization’s needs;
- communications examples that demonstrate the “do’s and don’ts” of the framing recommendations;
- graphics and video animations that model the key concepts of the recommendations;
- annotations that explain the framing strategies being illustrated.
For 15 years, FrameWorks Institute research has demonstrated that effective communications can help activate the public’s engagement with complex social issues—such as the environmental health policies and practices necessary to protect public health in the face of climate-related and other changing environmental conditions. This toolkit is based on the findings of four years of multi-method social science research that queried the thinking of more than 4,500 Americans and included expert interviews, literature reviews, peer discourse sessions, on-the-street interviews, large-scale surveys and usability trials. For more on the evidence base that informs the recommendations in this toolkit, visit our website.
The Big Picture
Why does the environmental health field need a framing strategy, and what does this communications research have to offer the field? These two pieces offer an overview.
Listen in as senior researchers offer guided tours of communications research on EH
Building public understanding with Explanatory Metaphors
Key Framing Guides
Useful guides to keep communicators on frame.
Models of how to put the frame elements into action.
Animations make it easy to add tested metaphors to your communications
This short explanatory animation explains how the work of Environmental Health often happens out of sight by a Ground Crew who ensure that we live in healthy built environments.
This short explanatory animation explains how conditions in upstream environments travel downstream and impact human health in surprising ways.