Welcome to Explaining Common Core to Californians – a collection of framing research, recommendations, and sample communications designed to help leading voices in California’s education sector increase public understanding of the kinds of instruction, assessment, and systemic supports needed to fulfill the potential of Common Core State Standards.
For 15 years, FrameWorks Institute research has demonstrated that effective communications can help activate the public’s engagement with complex social issues—such as the education reforms needed to meet the demands of a complex and changing world. This toolkit is based on the findings of the Core Story of Education initiative, a multi-method research project which queried the thinking of over 28,000 Americans and included a substantial sample of Californians. For more on the extensive evidence base that informs the recommendations in this toolkit, visit our website.
Key Framing Guides
Useful guides to keep communicators on frame.
These materials apply the tested frame elements to key communications moments in the academic calendar. They can be adapted to a local contexts (for example, adding local references or site-specific information) or restructured for a variety of media (for example, repurposing an editorial as a blog post or public remarks.)
Metaphor Visualization Video
What’s Cooking with Common Core California: Video
This engaging animation explains the big ideas behind CCSS: this major reform is aimed at updating teaching and learning for the 21st century.
These Message Memos synthesize multiple studies and provide strategic guidance on how to reframe three aspects of education reform that relate to Common Core implementation: overall thinking about education; skills and learning; and the role of teachers and teachers unions. Links to the original studies are provided in each.