Welcome to Reframing Early Childhood Development and Learning – a communications toolkit for building public support in Kenya for better child development policies and programmes. This collection of research, recommendations and sample communications is designed to help child development advocates increase public understanding of:
- What’s at stake in improving outcomes for all of Kenya’s children
- How young children’s brains develop
- The broad range of stakeholders, from government officials to early learning advocates and providers, who support young children’s health and skills development
- Which policy-based solutions can best ensure that Kenya is meeting children’s developmental needs.
Ready to get started? This section includes a ‘do’s and don’ts’ guide to the strategic framing recommendations, a brief explanation (with examples) of which strategy to use and why and detailed notes about how to use the tested value and metaphor.
Need some creative inspiration? Download this suite of sample messaging tools. These materials model how to apply the tested framing strategies to a variety of communications formats. Borrow freely from these examples or adapt them to suit your own communications needs and goals.
Tools in Action
Watch these short videos to see how FrameWorks’ communications tools help Kenyans understand how children’s brains develop and how very young children learn.
Born to Learn
Watch how this phrase helps Kenyans understand that learning begins at birth and continues throughout childhood.
Early Means Early
Watch how this phrase helps Kenyans associate learning with the very young—those from birth to age five.
Watch how this metaphor helps Kenyans understand how children’s brains develop.
Circle of Responsibility
Watch how this value helps Kenyans understand the role that individuals, communities and governments play in children’s development.
Deeper Research and Learning
Want to expand your framing knowledge base? Read the research behind the recommendations to learn more about the widely held beliefs and attitudes (or cultural models) that shape public opinion and how social science research can inform the development of more effective communications tools.
Watch this video to see how Kenyans currently think about early childhood development. Kenyans answer questions about what it is, when it happens, why it matters and how to support it.
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