Welcome to Reframing Early Childhood Development and Learning in Alamance County—a collection of framing research, recommendations, and sample communications designed to support the work of advocates in Alamance County, North Carolina in ensuring that all of the county’s children get a healthy, strong start in life.
This resource develops communicators’ ability to engage the public in productive conversations about social issues by exploring and applying the themes, ideas, and strategies that the FrameWorks Institute tested and found effective in communicating the impact, importance, and interconnectedness of issues like health, education, and wellbeing to the future of Alamance county. These framing strategies work to build demand for effective change by engaging the public in broader understanding and support of initiatives that strengthen the systems and environments that influence the region’s children.
The Big Picture
A succinct overview of effective framing strategies revealed by the research in Alamance County.
Core Story Message Memo
This MessageMemo summarizes the findings from our research, and provides advocates with a communications strategy.
Anticipating Public Thinking
Why it is important to take public thinking into account in communicating about early childhood development and learning.
How to apply the framing strategies in communications like press releases, letters to the editor, and in social media.
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