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Toolkit

Talking Rural Issues

Welcome to Talking Rural Issues—a compendium of research on how Americans think about rural America and the issues that affect it as well as applications materials designed to engage the public in understanding policy and program solutions to rural problems.

Introduction

Welcome to Talking Rural Issues—a compendium of research on how Americans think about rural America and the issues that affect it as well as applications materials designed to engage the public in understanding policy and program solutions to rural problems. This toolkit was developed by the FrameWorks Institute for the W. K. Kellogg Foundation. Standard rules governing citation and intellectual property usage apply.

Message Memo

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Frame Testing Recommendations

Talking Rural Issues

This MessageMemo distills insights from a set of inter-related studies about how people think about rural issues. It offers time-tested recommendations for communicating more effectively about...

Applications

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Toolkit File

FAQs

The following questions were identified by FrameWorks researchers as those likely to arise from public forums and media interviews, based on the kinds of issues that ordinary people struggle to...

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Toolkit File

Sample Op-Ed 1

Sample Op-ed for talking about rural issues.

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Toolkit File

Sample Op-Ed 2

Sample Op-ed for talking about rural issues.

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Toolkit File

Sample Speech

Sample speech demonstrating ways of talking about rural issues.

Research

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The Agrarian Myth Revisited: Findings from Cognitive Elicitations

This study helps advocates better understand how Americans think about rural issues - in order to make breakthroughs in raising public concern.
Report

Perceptions & Misperceptions: An Analysis of Qualitative Research Exploring Views of Rural America

This report demonstrates that to the extent possible, rural problems should be discussed within a broader national system indicating causes and consequences.
Report

Connection, Cause and Character: An Analysis of Qualitative Research Exploring Views of Rural America

An analysis of qualitative research exploring views of rural America.
Report

Promoting a Realistic Understanding of Rural America

This report identifies promising explanatory strategies that help Americans think more productively about rural parts of the country.
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Connecting the Country to the Rest of the Country: Analysis of a Priming Survey Exploring Views of Rural America

Analysis of a priming survey exploring views of rural America.
Issues
Poverty
Countries
United States
Partners
W.K. Kellogg Foundation