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Key Initiatives

Working Across Issues

In addition to our work on social issues, we have a set of high-level, multi-year projects through which we examine mindsets and framing across issue areas. These projects allow us to understand and advise on concepts that are important for everyone using framing, narratives, and communications for social change. Below, you can learn more about these projects and explore the associated research and resources.

Key Initiatives

Culture Change Project

The Culture Change Project is a multi-year investigation into American culture. Is it changing? Are our patterns in thinking shifting in the midst of so much social and political upheaval? How can cultural shifts inform how progressives communicate about important issues?

Key Initiatives

Work/Shift

WorkShift is a multi-year initiative designed to change the narrative on work and labor. By understanding how Americans currently think about work—and mobilizing effective framing strategies—we can build support for the structural changes and redistribution of power needed for more just and equitable labor systems.

Key Initiatives

Moving Mindsets

Through this initiative, we examine the relationship between narratives, mindsets, culture, and public policy—providing a playbook for big shifts in thinking that can catalyze tangible social change.

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