Framing Strategies to Move Beyond Stigma

Why is it that decades of public health anti-stigma campaigns sometimes fall short of advancing policy and system change on issues like substance use, disability, mental health, and chronic illness?

Stigma is the visible symptom of deeply-rooted cultural mindsets that shape how Americans think about health, deservingness, and justice. In this Framing Forum, we will explore what FrameWorks research tells us about stigma and the need to pay attention to foundational mindsets alongside efforts to decrease stigma. You’ll hear from FrameWorks’ Julie Sweetland and Katy Evans.

In this session we will explore:

• How cultural mindsets actively generate and sustain stigma around specific health issues
• Why anti-stigma language can backfire and reinforce individualism
• Practical, evidence-based reframing strategies that can decrease bias and build the public will for health justice

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About the Series: The Health Justice Framing Forum is a new series where the FrameWorks team shares timely insights on navigating communications challenges facing the movement for health equity. Through the Health Justice Framing Forum we aim to bring people together to consider evidence that helps us counter harmful rhetoric and build support for fairer, more just systems. For additional information and future dates, click here.