This 30 second advertisement is a great example of shifting away from individualism and toward structural thinking. The speaker points to the role of social isolation and discrimination as a driver of their smoking, and they say that “tobacco companies aggressively market to LGBTQ+ communities,” explicitly calling attention to some of the structural factors at play. The messenger thereby describes a causal pathway that can be addressed in part via policy solutions that legislate advertising, menthol additives, or other external factors that go beyond individual decision-making.
Countries: United States