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Climate Change and Environment

Conversations about climate change and our environment can’t wait, but they must be navigated carefully. The right frames avoid dead-end debates and despair.

The right frame can take climate change out of the boxing ring and into the public square.

Metaphors help translate science and reach a broad audience. For example, “heat-trapping gas” is more accessible and effective than “greenhouse gas.”

FrameWorks’ unique approach to science translation has shaped this strategy, which tens of millions of Americans have heard and seen over the past two decades.

Explore how to frame a wide range of environmental issues.

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Showing 1 – 12 of 37


Reframing Farming: Strategies for expanding thinking about agriculture

As most of us now lack personal experience with farming, we also lack ways to understand what farming involves, who it involves, what is required to stay in business, and how it affects our...


Understanding the Conversation about Farming: An Analysis of Media and Field Communications

The news media are one source of information about farming that has a powerful effect on what the public hears, thinks, and understands about the issue. Understanding patterns in media framing...

External Article

Six ways to change hearts and minds about climate change

This framing guide outlines six tips to frame climate change to improve public understanding and inspire action. The guide translates research into practice, connecting a broad body of research to...


How to Talk About the Ocean so that People Will Listen

In this reframing guide, FrameWorks offers recommendations,  based on extensive research supported by Calouste Gulbenkian Foundation, for how to increase public understanding and boost support...


How to Talk About the Ocean so that People Will Listen: A Quick Guide

When communicating about the ocean, we all make choices about what we say and how we say it. We can make choices that increase public understanding and boost support for action...


Communicating about Climate Change in the time of COVID-19

As climate communicators, we have a long-standing, deep appreciation for a concept that the pandemic has brought into sharp relief: interconnection. This moment calls us to lift up our values,...


Engaging Boaters: Reframing Sea Turtle Protection in Florida

How conservation advocates talk about sea turtles being hit by unintended boat strikes matters. Effective communication about the risk of unintended boat strikes, what causes them, and how...


Sustainable Agriculture

A new report digs into public thinking and uncovers ways advocates can seed a more productive discourse about sustainable agriculture.


The Landscape of Public Thinking about Farming: Mapping the Gaps between Expert and Public Understandings

This report identifies the cultural models—the common but often implicit patterns of thinking and assumptions—that underlie how the American public understands and reasons about farming and...


Reframing the Ocean: A FrameWorks Guide

This communication guide outlines how to talk about the ocean to improve public understanding and increase support for solutions. Based on comprehensive research with the UK public, it reveals a...


What is Landscape Architecture?: Mapping the Gaps Between Expert and Public Understandings of Landscape Architecture

In this report, we dig into public thinking—or lack thereof—about landscape architecture and the field’s subject matter. If lack of public understanding of the profession were simply a hole...


Reframing Climate Change: Impact Brief

This evidence of effectiveness is what separates this climate communication initiative from others, according to Hannah Pickard, NNOCCI Network Manager at the New England Aquarium. “Because...