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Climate Change and Environment

Conversations about climate change and our environment can’t wait, but they must be navigated carefully. The right frames avoid dead-end debates and despair.

The right frame can take climate change out of the boxing ring and into the public square.

Metaphors help translate science and reach a broad audience. For example, “heat-trapping gas” is more accessible and effective than “greenhouse gas.”

FrameWorks’ unique approach to science translation has shaped this strategy, which tens of millions of Americans have heard and seen over the past two decades.

Explore how to frame a wide range of environmental issues.

All work

Showing 1 – 12 of 35

Report

Understanding the Conversation about Farming: An Analysis of Media and Field Communications

The news media are one source of information about farming that has a powerful effect on what the public hears, thinks, and understands about the issue. Understanding patterns in media framing...

Report

How to Talk About the Ocean so that People Will Listen: A Quick Guide

When communicating about the ocean, we all make choices about what we say and how we say it. We can make choices that increase public understanding and boost support for action...

Announcements

How to Talk About the Ocean so that People Will Listen

In this reframing guide, FrameWorks offers recommendations,  based on extensive research supported by Calouste Gulbenkian Foundation, for how to increase public understanding and boost support...

Report

Communicating about Climate Change in the time of COVID-19

As climate communicators, we have a long-standing, deep appreciation for a concept that the pandemic has brought into sharp relief: interconnection. This moment calls us to lift up our values,...

Report

Engaging Boaters: Reframing Sea Turtle Protection in Florida

How conservation advocates talk about sea turtles being hit by unintended boat strikes matters. Effective communication about the risk of unintended boat strikes, what causes them, and how...

Announcements

Sustainable Agriculture

A new report digs into public thinking and uncovers ways advocates can seed a more productive discourse about sustainable agriculture.

Report

The Landscape of Public Thinking about Farming: Mapping the Gaps between Expert and Public Understandings

This report identifies the cultural models—the common but often implicit patterns of thinking and assumptions—that underlie how the American public understands and reasons about farming and...

Report

Reframing the Ocean: A FrameWorks Guide

This communication guide outlines how to talk about the ocean to improve public understanding and increase support for solutions. Based on comprehensive research with the UK public, it reveals a...

Report

What is Landscape Architecture?: Mapping the Gaps Between Expert and Public Understandings of Landscape Architecture

In this report, we dig into public thinking—or lack thereof—about landscape architecture and the field’s subject matter. If lack of public understanding of the profession were simply a hole...

Report

Reframing Climate Change: Impact Brief

This evidence of effectiveness is what separates this climate communication initiative from others, according to Hannah Pickard, NNOCCI Network Manager at the New England Aquarium. “Because...

Publication

Words That Change Minds

This feature article in the Chronicle of Philanthropy profiled the FrameWorks Institute and the way our work helps nonprofit communicators drive social change.

Report

Turning the Tide: Findings from Reframing Research on Ocean Health & Marine Conservation in the United Kingdom

This report outlines the findings of a series of investigations aimed at identifying framing tools and techniques that can shift public thinking and discussions. It reveals and reviews the...