Climate Change and Environment
Conversations about climate change and our environment can’t wait, but they must be navigated carefully. The right frames avoid dead-end debates and despair.
The right frame can take climate change out of the boxing ring and into the public square.
Metaphors help translate science and reach a broad audience. For example, “heat-trapping gas” is more accessible and effective than “greenhouse gas.”
FrameWorks’ unique approach to science translation has shaped this strategy, which tens of millions of Americans have heard and seen over the past two decades.
Explore how to frame a wide range of environmental issues.
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