Climate Change and Environment

Conversations about climate change and our environment can’t wait, but they must be navigated carefully. The right frames avoid dead-end debates and despair.

The right frame can take climate change out of the boxing ring and into the public square.

Metaphors help translate science and reach a broad audience. For example, “heat-trapping gas” is more accessible and effective than “greenhouse gas.”

FrameWorks’ unique approach to science translation has shaped this strategy, which tens of millions of Americans have heard and seen over the past two decades.

Explore how to frame a wide range of environmental issues.

Featured Work

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Entering Climate Change Communications Through the Side Door

Advocates can make progress on polarized issues by finding new ways into engaging people in different perspectives, rather than trying to knock down the front door with a barrage of facts.

Report

Communicating about Climate Change in the time of COVID-19

As climate communicators, we have a long-standing, deep appreciation for a concept that the pandemic has brought into sharp relief: interconnection. This moment calls us to lift up our values,...

Report

Reframing the Ocean: A FrameWorks Guide

This communication guide outlines how to talk about the ocean to improve public understanding and increase support for solutions. Based on comprehensive research with the UK public, it reveals a...

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All Trees and No Forest: How Advocacy Paradigms Obscure Public Understanding of the Food System

In this supplementary memo, we consider the understandings that expert advocates bring to the subject, how those understandings shape their communications, and the likely impacts of these...