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Economic Justice

People know the economy isn’t working, but not how it should work, or what we need to do to get there. Effective framing can turn passive unease into active support for economic justice.

In the 1980s, the conservative case for lower taxes was framed with a memorable metaphor: “trickle-down” economics. Four decades later, this frame is still with us.

The frames that are in play influence not just how people understand the economy, but the kinds of economic policies they support. If the economy is a pie, we have to slice it up. The topic quickly turns to who gets how much and who loses out. If it’s an invisible hand, best to leave it alone. But, FrameWorks research has found, if it’s a software program—we can see why and how we might reprogram it.

Language and ideas matter for major economic sectors, like housing, or contributors to economic wellbeing, like good neighborhoods and healthy, affordable food.

Explore how to frame a range of economic issues.

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Report

Communicating about housing in the UK: obstacles, openings and emerging recommendations

We need a new conversation about housing in the UK, to build greater public support and action to deliver quality homes for all.

Report

How Are Children’s Issues Portrayed in the News? A Media Content Analysis

What is the role of the news media in influencing public thinking about children’s issues? And how can recognizing these media frames help us build engagement and increase support for the...

Report

Public Thinking About Care Work in a Time of Social Upheaval: Findings from Year One of the Culture Change Project

To what extent is this unprecedented pandemic shifting thinking about care work? The FrameWorks Institute is exploring this question as part of our empirical study on culture change during a time...

Report

Talking About Poverty: Narratives, Counter-Narratives, and Telling Effective Stories

This report synthesizes the complex body of research around existing poverty narratives and counter-narratives, with practical advice about how to use narratives to create better stories—and,...

Report

How Are Advocates Talking about Children’s Issues? An Analysis of Field Communications

This is one of a set of three reports that map the landscape of current discourse and thinking.

Report

Why aren’t kids a policy priority? The cultural mindsets and attitudes that keep kids off the public agenda

This report focuses on American mindsets about kids and how these mindsets limit the effectiveness of advocacy messaging.

Report

Communicating about Intergenerational Urban Poverty and Race in America: Challenges, Opportunities, and Emerging Recommendations

Emerging and longstanding solutions focused on what each neighborhood needs, crafted in collaboration with the communities that would benefit from those solutions, bring hope and new possibilities...

Announcements

Framing Two-Generation Approaches To Supporting Families

This strategic resource outlines 10 framing shifts to advance two-generation approaches to updating the systems that support family wellbeing.

Announcements

Finding A Frame For Affordable Housing

Rigorous new research and an applied communications playbook offer provocative recommendations for reframing affordable housing.

Frame Testing Recommendations

Piecing It Together: A Communications Playbook for Affordable Housing Advocates

How can we lead more productive public conversations about inclusive housing policy, community development, and affordable housing? This playbook helps us reframe.

Report

Framing Advocacy on Fines and Fees Reform

This Frame Brief offers justice reform advocates guidance on framing the issue of monetary sanctions for the public.

Report

Framing the Economy

These are times of great danger but also of great possibility. For the first time in decades, there is a sense that the economic consensus is fracturing, that a change must and will come. A space...