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Education

Americans see the value of education for their families—but it’s harder to see it as a public good. FrameWorks’ advice widens the lens.

Education advocates know that it can be hard to change people’s thinking. Efforts to move away from outdated practices are often met with nostalgic resistance: “It worked for me!”

FrameWorks research shows which values, metaphors, and stories can navigate unhelpful assumptions. Over the past decade, hundreds of advocacy organizations have used these framing strategies to help the public and policymakers think differently about the future of learning.

Explore these resources to find frames that:

  • Advance educational equity
  • Counter efforts to privatize public education
  • Build demand for personalized learning
  • Expand out-of-school opportunities
  • Foster STEM learning
  • Boost support for community schools

and more.

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Framing Resource

Understanding Mindsets about Government Can Help Us Advocate for Children

Children’s wellbeing is supported by parents, teachers, peers, mentors, family members, friends, and the communities that surround them. It’s nurtured in the home, in the community, in schools...

Report

Advancing Anti-Racist Education

How School Leaders Can Navigate the Moral Panic about “Critical Race Theory”

Report

Making History Matter: From Abstract Truth to Critical Engagement

We need a more productive public conversation about our nation’s history.

Report

Making History Matter: Research Methods and Data Appendix

We need a more productive public conversation about our nation’s history.

Report

Communicating About Young People at Risk of Educational Exclusion in England: A FrameWorks Strategic Brief

We need a new conversation that centres on the needs of young people at risk of exclusion. Changing the public conversation is crucial to create an environment in which politicians and educational...

Report

Communicating About Vaccination in the United States: A FrameWorks Strategic Brief

A research partnership between the FrameWorks Institute and the American Academy of Pediatrics to understand attitudes and behaviors about vaccination and identify framing strategies that can...

Report

Research Supplement for “Communicating About Vaccination in the United States”

This supplement provides detailed information on the research informing FrameWorks’ strategic brief on reframing vaccination in the United States. We outline the research conducted with...

Report

Education is at a Crossroads

For advocates working in education and related fields, COVID-19 has created an opening to talk about long-standing needs.

Report

Communicating about History: Challenges, Opportunities, and Emerging Recommendations

It is easy for messages to get lost in translation when talking about history. There are several barriers to being heard and understood, and a few opportunities to seize.

Report

Communicating about History: Research Methods and Sample Composition

This supplement provides detailed information on the research that informs FrameWorks’ strategic brief on reframing history and its value in society. We outline the research conducted with...

Toolkit

Changing the Narrative on Public Education

Welcome to Changing the Narrative on Public Education, a communications toolkit designed to help advocates talk more effectively about the current needs and future possibilities of public education.

Report

Making the Case for Equitable and Just Public Education: Core Story of Education Messaging Strategies

The Core Story of Education has been successful in reframing public education, not as something that needs to be dismantled or built anew, but rather as a system with a strong structure and...