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Americans see the value of education for their families—but it’s harder to see it as a public good. FrameWorks’ advice widens the lens.

Education advocates know that it can be hard to change people’s thinking. Efforts to move away from outdated practices are often met with nostalgic resistance: “It worked for me!”

FrameWorks research shows which values, metaphors, and stories can navigate unhelpful assumptions. Over the past decade, hundreds of advocacy organizations have used these framing strategies to help the public and policymakers think differently about the future of learning.

Explore these resources to find frames that:

  • Advance educational equity
  • Counter efforts to privatize public education
  • Build demand for personalized learning
  • Expand out-of-school opportunities
  • Foster STEM learning
  • Boost support for community schools

and more.

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Frame Testing Recommendations

Framing Student Motivation: Provisional Recommendations for Communicating the Scientific Research Around Motivation

Provisional recommendations for communicating the scientific research around motivation.


Reframing Family, School, and Community Engagement

The resources in this toolkit are designed to collectively build the understanding and support we need to change the narrative around family, school, and community engagement.


Communicating about Student Motivation: Research Methods and Sample Composition

This supplement provides detailed information on the research that informs FrameWorks’ strategic brief on student motivation. It outlines the research conducted with scientific experts, members...


The Untranslated Expert Story of Student Motivation

This report summarizes the main themes that emerged from 12 one-hour interviews with researchers who have expertise in student motivation (across the disciplines of neurobiology, social...


Communicating about Student Motivation: Challenges, Opportunities, and Emerging Recommendations

Communicating about student motivation can easily go awry. This strategic brief identifies challenges and opportunities posed by these existing ways of thinking.


Reframing Early Math Learning

The research presented here first summarizes FrameWorks’ findings about the patterns evident in everyday Americans’ views on early math learning and then provides recommendations for...


Framing Family, School, and Community Engagement in Early Childhood: A FrameWorks Brief

Advocates for engagement in early childhood can and should be strategic about which frames best suit their specific communications.


From Caring to Conditions: A FrameWorks Framing Brief

A framing strategy that forefronts the Conditions for Engagement shifts people’s thinking, and enables an understanding of what engagement entails, why it matters, and how it can be facilitated.


Wiring Up

Welcome to Wiring Up—a communications toolkit designed to help advocates talk more effectively with public audiences about the importance of connecting STEM learning environments.


Making Room for More: Building Support for Young Dual Language Learners in the US

This strategic resource outlines seven key framing shifts necessary to advance public understanding and political will regarding dual language learning policy. Recommendations are illustrated with...


Wiring across sites so STEM learning can flow: A FrameWorks Strategic Brief

The recommendations outlined in this Strategic Brief have been empirically shown to shift public thinking, attitudes, and policy preferences related to connecting STEM learning environments.


One Half of the Story

Media coverage of adolescents focuses on the perils of the teen years - but has little to say about the possibilities that are part of adolescent development.