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FrameWorks UK

Education

Americans see the value of education for their families—but it’s harder to see it as a public good. FrameWorks’ advice widens the lens.

Education advocates know that it can be hard to change people’s thinking. Efforts to move away from outdated practices are often met with nostalgic resistance: “It worked for me!”

FrameWorks research shows which values, metaphors, and stories can navigate unhelpful assumptions. Over the past decade, hundreds of advocacy organizations have used these framing strategies to help the public and policymakers think differently about the future of learning.

Explore these resources to find frames that:

  • Advance educational equity
  • Counter efforts to privatize public education
  • Build demand for personalized learning
  • Expand out-of-school opportunities
  • Foster STEM learning
  • Boost support for community schools

and more.

Featured Work

School nurse speaking with female student
Toolkit

Building Family Confidence in the COVID-19 Vaccine

If you are a school nurse, school health services coordinator, or anyone else who talks with families about COVID-19 vaccines, you’ve found your way to the right place.  This toolkit offers...

 Young girl with hand raised in front of collage of education images
Report

Advancing Anti-Racist Education

How School Leaders Can Navigate the Moral Panic about “Critical Race Theory”

 young girl tele-learning
Report

Education is at a Crossroads

For advocates working in education and related fields, COVID-19 has created an opening to talk about long-standing needs.

Showing 37 – 48 of 78

Report

“Just Do It” Communicating Implementation Science and Practice

How can we talk about evidence-based decisionmaking and implementation science in ways that build support for robust, intentional implementation efforts?
Toolkit

Telling the STEM Chapter of the Education Core Story

Welcome to Telling the STEM Chapter of the Education Core Story – a collection of framing research, recommendations, and sample communications designed to help leading voices explain learning in...
Report

Putting it Back Together Again: Reframing Education Using a Core Story Approach

Want more to go on? Explore this Message Memo, which synthesizes the research and its key implications. Download as a pdf or view the multimedia report for a glimpse of video data.
Report

Missing Matter: Holes in the Media Narrative about Informal and Formal STEM Learning

This report analyzes how media coverage frames STEM learning, informal STEM learning, and related issues.
Report

Narrative Holes in STEM Storytelling: A Field Frame Analysis

The field of STEM learning advocacy is growing - but are we telling the full story? This study of organizational communications finds what we're leaving out.
Report

Using Core Story to Frame CCSS Implementation: Promoting Productive and Hopeful Conversations About Education Reform

This short article is intended to be used by campaign participants to inform colleagues and other potential supporters about the logic behind the strategic framing approach. It’s the short...
Report

Magic Bullets Hanging by a Thread: Cognitive Media Analysis of Structures of Education and Education Policies and Programs

FrameWorks researchers analyzed and identified dominant media frames regarding structures of education and education programs and policies.
Report

Cognitive Media Analysis of Disparities in the Education System

The way the media covers educational equity and the "achievement gap" shapes public thinking. How can we reframe?
Report

Weaving Skill Ropes: Using Metaphor to Enhance Understanding of Skills and Learning

This report presents "Weaving Skill Ropes" as an explanatory metaphor that helps people reason about the concepts of skills and learning.
Report

“You Have to Have the Basics Down Really Well”: Mapping the Gaps Between Expert and Public Understandings of STEM Learning

This report examines expert and public perspectives on STEM education and informal learning.
Report

How Media Portray Learning Space and Time

Media framing of where and when learning "happens" shapes public thinking about educational policy. How can we reframe the stories people hear?
Report

Cognitive Media Analysis on Assessment

Standardized testing dominates media coverage of educational assessment. This study unpacks the implications for advocates working toward authentic assessment.