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Americans see the value of education for their families—but it’s harder to see it as a public good. FrameWorks’ advice widens the lens.

Education advocates know that it can be hard to change people’s thinking. Efforts to move away from outdated practices are often met with nostalgic resistance: “It worked for me!”

FrameWorks research shows which values, metaphors, and stories can navigate unhelpful assumptions. Over the past decade, hundreds of advocacy organizations have used these framing strategies to help the public and policymakers think differently about the future of learning.

Explore these resources to find frames that:

  • Advance educational equity
  • Counter efforts to privatize public education
  • Build demand for personalized learning
  • Expand out-of-school opportunities
  • Foster STEM learning
  • Boost support for community schools

and more.

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A Hands-On Approach to Talking Learning and Digital Media

This MessageMemo summarizes the findings from research and provides communicators with a map for improving the public’s understanding of DML.


Information is the Main Ingredient: Using Metaphor to Enhance Understanding of Digital Media and Learning

How can we talk about learning technology and distance learning in a way that frames students as owners of their learning? Metaphors can help.


The Resilience Scale: Using Metaphor to Communicate a Developmental Perspective on Resilience

How can we talk about resilience in a way that disrupts people's assumption that it's all about inner strength and just a matter of "bouncing back?"


Valuing Digital Media and Learning

Digital media can be a tool for the future of learning - but people think about it in ways that look to the past. Values messages can reorient the conversation.


Talking About Skills and Learning

The future will require new skills - which means we new ways of teaching today. But public thinking is, often, stuck in the past. How can we reframe?


The Stories We are Telling: How Digital Media and Learning is Communicated by Education Reformers

The way we talk about digital learning and educational technology matters. This study explores how advocates frame these issues - and the effects of the stories we tell.


Talking About Digital Media and Learning

This toolkit features research findings from several multi-method studies, as well as application guides and resources, to front-line communicators for deploying recommended framing strategies to...


Informational not Pedagogical: Peer Group Perceptions of Digital Media and Learning

Public perceptions of digital learning and educational technology matter. How can we address concerns about online safety and digital distraction? Metaphors help.


Teacher Support on the Rise: Increasing Support for Teachers’ Unions Through a Simplifying Model

This report describes research that is focused specifically on enhancing: (1) Americans’ shallow thinking about what teachers need in order to be effective and (2) Americans’ view of the role...


Where’s the Learning? An Analysis of Media Stories of Digital Media and Learning

Distance learning and online learning are the new normal. What are the explicit and implicit messages embedded in media coverage of educational technology?


Talking Teachers and Teachers’ Unions

Welcome to Talking About Teachers and Teachers’ Unions – a toolkit compendium of research on how Americans think about the role of teachers and teachers’ unions, and how to increase public...


Building Support for Teachers’ Unions: The Role of Values Framing

This study uses an experimental survey design with a large, national panel of respondents to identify a value—Pragmatism—that effectively inoculates against negative messages concerning...