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Equity

How we talk about equity can shift and change how people think about it. It can reveal the root causes of racial and social disparities. It can elevate equity-focused policy.

We can’t get to the society we want without talking about racial, social, and economic equity. But if communications aren’t framed carefully, they can backfire, and opportunities to build support for change can be missed.

FrameWorks’ research on issues ranging from justice reform, residential segregation, and health disparities highlights the need to explain how social issues work, lead with shared values, and spotlight solutions.

Explore these resources to find out what to emphasize, and what to avoid when talking about equity.

Showing 1 – 12 of 59

Report

Producing the Future: Cultural Mindsets of Manufacturing in the United States

The manufacturing sector in the United States is undergoing a pivotal transformation, driven by the need for sustainable practices and equitable labor conditions. As federal policies and...

Report

Five Trends in Public Thinking about Manufacturing

The manufacturing sector is at a crucial turning point, facing both big challenges and new opportunities. With the urgent need to tackle environmental crises, recent federal actions have made...

Framing Resource

Lead with the idea of dignity (Explain the Frame Episode 1)

In this episode, we’ll walk you through our recommendations on how to communicate about health issues that affect some groups more than others. By leading with values, we shape how people...

Framing Resource

Expand on health (Explain the Frame Episode 2)

In this episode of Explain the Frame, we’ll walk you through our research on how to paint a fuller, bigger picture of Health. While people often think in more individualistic ways about...

Framing Resource

Talking about Health Equity in Rural Contexts

To ensure health and wellbeing for all, we must advance programs and policies that eliminate health disparities and address the underlying inequities that cause them. Yet the label for this...

Framing Resource

Reframing Health Disparities in Rural America: A Communications Toolkit

These tools and ideas were developed for and with local public health professionals who work to address health disparities in rural areas. In this collection of resources, local public health...

Publication

Moving Toward Collective Health and Prosperity Means Putting Hunger and Poverty in the Rearview Mirror

The terrain of public thinking about hunger and poverty is fraught with unhelpful assumptions and associations—including harmful, dehumanizing stereotypes. Fortunately, certain helpful public...

Report

Communicating about Disability in Australia

To change culture and build a more inclusive society, we must first understand the deeply held assumptions and beliefs that underpin public attitudes about people with disability in Australia.

Framing Resource

Explaining the Social Determinants of Health

Here are helpful things to keep in mind when you’re trying to explain why some demographic groups experience better or worse health outcomes than others.

Framing Resource

Talking about Health Equity

Here are three sample definitions that use the phrases “fair and full” or “fair and just,” which can complement or replace the word equity.

Toolkit

Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

If you want to build support for place-based initiatives and communicate effectively about neighborhood revitalization—and in the process change the public narrative about the root causes of...

Report

Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

This strategic brief offers guidance—in the form of a comprehensive framing strategy—that community builders can use to share their successes, communicate the challenges they face, and...