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People associate family life with personal or private life, making it hard to think about a role for public policy. Framing can help shift perspectives.

Good family policy is good public policy—but people often think of families as strictly a private affair.

How can we talk about families and the issues they face to build support for policies that make a real difference?

Explore these resources for framing recommendations on specific issues—including family and school engagement, parenting, two-generation approaches to building family wellbeing, and more.

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“If You’ve Got a Good Harness on Your Kids…”: Models of Child Well-Being and Learning Among Jacksonville Residents

This report explores the cultural models that Jacksonville residents use to think and talk about children’s issues.


Handed to Them on a Plate: Mapping the Gaps Between Expert and Public Understandings of Human Services

This study compares expert and public understandings of human services, yielding strategies that communicators can use to navigate and shift public thinking.


Modernity, Morals, and More Information: Mapping the Gaps Between Expert and Public Understandings of Early Child Development in Australia

This report lays the groundwork for a larger effort to reframe the public conversation around early child development in Australia.


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The Resilience Scale: Using Metaphor to Communicate a Developmental Perspective on Resilience

How can we talk about resilience in a way that disrupts people's assumption that it's all about inner strength and just a matter of "bouncing back?"


Summary of Research on the Framing of Early Childhood Development in International Child Advocacy and Journalism

This study offers insight into international aid workers' perception of early childhood development issues, mapping the stories they hear and the stories they tell.


“Anyone Can Do It… Wake up, Rise up and Get Some Gumption”: Mapping the Gaps Between Expert and Public Understandings of Resilience and Developmental Outcomes

This report summarizes the findings of a multi-year study that sought to translate the science of early childhood development and the issue of resilience.


Where’s the Learning? An Analysis of Media Stories of Digital Media and Learning

Distance learning and online learning are the new normal. What are the explicit and implicit messages embedded in media coverage of educational technology?


How to Talk About Children’s Mental Health: A FrameWorks MessageMemo

This MessageMemo provides advocates with a communications map for improving the public's understanding of children's mental health and the value of solutions.


The Power of Levelness: Making Child Mental Health Visible and Concrete Through a Simplifying Model

This report presents "Levelness" as an explanatory metaphor that helps people understand early child mental health. It helps people understand that young children have mental health, what promotes...


More to Genes Than That: Designing Metaphors to Explain Epigenetics

This report presents "Signature Effect" as an explanatory metaphor that helps people reason about the scientific concept of epigenetics.