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FrameWorks UK

Families

People associate family life with personal or private life, making it hard to think about a role for public policy. Framing can help shift perspectives.

Good family policy is good public policy—but people often think of families as strictly a private affair.

How can we talk about families and the issues they face to build support for policies that make a real difference?

Explore these resources for framing recommendations on specific issues—including family and school engagement, parenting, two-generation approaches to building family wellbeing, and more.

Featured Work

Report

Framing Two-Generation Approaches to Supporting Families

Two-generation needs more explanation. New guidance from FrameWorks and Ascend at the Aspen Institute shows how.
Report

Talking About Racism in Child and Family Advocacy

As the field seeks to lead a more public conversation about the impacts of racism on children and families—and about how racism structures the systems that children and families interact...
Report

Navigating Cultural Mindsets of Race and Place in the United States

The places where we live shape our lives. Structural racism has shaped and continues to shape where and how Americans live.

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Toolkit

Words to Watch

Use this short list of words to replace (and alternatives to embrace) to develop a vaccine vocabulary that inoculates against misunderstandings and distractions.
Toolkit

“Collective Responsibility”

“As a society, we have a responsibility to the common good—which translates into a shared duty to ensure everyone has access to immunization services.”
Report

Modernity, Morals, and More Information: Mapping the Gaps Between Expert and Public Understandings of Early Child Development in Australia

This report lays the groundwork for a larger effort to reframe the public conversation around early child development in Australia.
Article

Protected: Words to Watch

Back to Table of Contents [coming soon/pending research findings] Next: Key Messages (coming soon/pending research findings)
Article

Protected: Key Messages

Back to Table of Contents [coming soon/pending research findings]
Report

The Resilience Scale: Using Metaphor to Communicate a Developmental Perspective on Resilience

How can we talk about resilience in a way that disrupts people's assumption that it's all about inner strength and just a matter of "bouncing back?"
Report

Summary of Research on the Framing of Early Childhood Development in International Child Advocacy and Journalism

This study offers insight into international aid workers' perception of early childhood development issues, mapping the stories they hear and the stories they tell.
Report

“Anyone Can Do It… Wake up, Rise up and Get Some Gumption”: Mapping the Gaps Between Expert and Public Understandings of Resilience and Developmental Outcomes

This report summarizes the findings of a multi-year study that sought to translate the science of early childhood development and the issue of resilience.
Report

Where’s the Learning? An Analysis of Media Stories of Digital Media and Learning

Distance learning and online learning are the new normal. What are the explicit and implicit messages embedded in media coverage of educational technology?
Report

How to Talk About Children’s Mental Health: A FrameWorks MessageMemo

This MessageMemo provides advocates with a communications map for improving the public's understanding of children's mental health and the value of solutions.
Report

The Power of Levelness: Making Child Mental Health Visible and Concrete Through a Simplifying Model

This report presents "Levelness" as an explanatory metaphor that helps people understand early child mental health. It helps people understand that young children have mental health, what promotes...
Report

More to Genes Than That: Designing Metaphors to Explain Epigenetics

This report presents "Signature Effect" as an explanatory metaphor that helps people reason about the scientific concept of epigenetics.