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Health

Health matters to all of us, but people tend to think about it in narrow, stigmatizing, and fatalistic ways. Framing can help widen the lens.

Too often, factors and circumstances that shape our health are devalued or ignored. The public, elected officials, and some health providers tend to focus narrowly on lifestyles and behaviors.

Language can entrench and spread misconceptions—or it can unlock alternative ideas and perspectives.

Explore these studies to find frames that help explain the social determinants of health and health equity.

Showing 1 – 12 of 112

Report

Reframing the Conversation about Child and Adolescent Vaccinations

The purpose of this brief is to equip physicians, advocates, and public health communicators with the strategies necessary to effectively build understanding of and support for child and...

Report

Talking about children’s health in a cost of living crisis

This guide, produced for Impact on Urban Health and partners, sets out how to drive action on children’s health as we respond to the cost of living crisis in the UK.

Report

Reframing Farming: Strategies for expanding thinking about agriculture

As most of us now lack personal experience with farming, we also lack ways to understand what farming involves, who it involves, what is required to stay in business, and how it affects our...

Report

Communicating about vaccination in the UK

This strategic brief represents the culmination of a research project, supported by the Wellcome Trust and conducted by the FrameWorks Institute, to explore how people understand vaccines in the...

Report

How are advocates talking about vaccination? An analysis of field communications

This report is one part of a broader project, supported by the Wellcome Trust. The project aims to understand current discourse and thinking about vaccines and vaccination and to identify and...

Report

Communicating about vaccination in the UK: Research methods supplement

This supplement provides detailed information on the research informing FrameWorks’ strategic brief on reframing vaccines and vaccination in the United Kingdom.

Toolkit

Building Family Confidence in the COVID-19 Vaccine

If you are a school nurse, school health services coordinator, or anyone else who talks with families about COVID-19 vaccines, you’ve found your way to the right place.  This toolkit offers...

Report

Framing Guidance: Equitable Physical Activity

This resource contains a set of framing recommendations for voices in the physical activity sector to shift dynamics and move toward a more fair and just society where everyone has access to...

Frame Testing Recommendations

How to Share the NASEM Report, The National Imperative to Improve Nursing Home Quality, with Public Audiences

Evidence-based framing guidance for talking about nursing home care

Report

Communicating About Nursing Home Care: Findings and Emerging Recommendations

Finding a New Nursing Home Narrative

Report

A matter of life and death: explaining the wider determinants of health in the UK

In the public and political debate about how to improve health in the UK, the wider determinants are often left out or misunderstood. In partnership with the Health Foundation, we examined how...

Report

A matter of life and death: explaining the wider determinants of health in the UK supplement on research methods and evidence