Health

Health matters to all of us, but people tend to think about it in narrow, stigmatizing, and fatalistic ways. Framing can help widen the lens.

Too often, factors and circumstances that shape our health are devalued or ignored. The public, elected officials, and some health providers tend to focus narrowly on lifestyles and behaviors.

Language can entrench and spread misconceptions—or it can unlock alternative ideas and perspectives.

Explore these studies to find frames that help explain the social determinants of health and health equity.

Featured Work

Framing Resource

Talking about Health Equity

Here are three sample definitions that use the phrases “fair and full” or “fair and just,” which can complement or replace the word equity.

Toolkit

Boosting Public Discourse: Reframing Childhood Immunization

Find guidance and resources to advocate for expanding access to childhood and adolescent vaccination.

Framing Resource

Explaining the Social Determinants of Health

Here are helpful things to keep in mind when you’re trying to explain why some demographic groups experience better or worse health outcomes than others.

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Report

Framing Adversity, Trauma, and Resilience

The science of adversity, trauma, and resilience is a powerful tool in any effort to improve health and wellbeing. But science—no matter how strong its findings—does not speak for itself.

Publication

Moving Toward Collective Health and Prosperity Means Putting Hunger and Poverty in the Rearview Mirror

The terrain of public thinking about hunger and poverty is fraught with unhelpful assumptions and associations—including harmful, dehumanizing stereotypes. Fortunately, certain helpful public...

Toolkit

Emerging Minds (Australia): Children’s Mental Health and Two Generation Approaches Mini-toolkit

This mini-toolkit is a supplement to the original Reframing Children's Mental Health toolkit, created by the FrameWorks Institute in partnership with Emerging Minds. The original toolkit was...

Toolkit

Emerging Minds (Australia): Children’s Mental Health and Social Determinants of Health Mini-toolkit

This mini-toolkit is a supplement to the original Reframing Children's Mental Health toolkit, created by the FrameWorks Institute in partnership with Emerging Minds. The original toolkit was...

Toolkit

Emerging Minds (Australia): Children’s Mental Health and Climate Change and Disasters Mini-toolkit

This mini-toolkit is a supplement to the original Reframing Children's Mental Health toolkit, created by the FrameWorks Institute in partnership with Emerging Minds. The original toolkit was...

Report

Excessive Alcohol Use and Health Equity

Communicating to the public about health hazards in ways that promote health equity is a core public health function. When it comes to talking about the harms related to alcohol consumption in the...

Report

Communicating about Disability in Australia

To change culture and build a more inclusive society, we must first understand the deeply held assumptions and beliefs that underpin public attitudes about people with disability in Australia.

Toolkit

Boosting Public Discourse: Reframing Childhood Immunization

Find guidance and resources to advocate for expanding access to childhood and adolescent vaccination.

Framing Resource

Changing the Narrative Together: Three Effective Strategies for Talking about Youth Mental Health

Three cultural mindsets are currently influencing perceptions about—and limiting action on— youth mental health: Individualism, Fatalism, and Otherism. We need a new narrative that makes it...

Framing Resource

Explaining the Social Determinants of Health

Here are helpful things to keep in mind when you’re trying to explain why some demographic groups experience better or worse health outcomes than others.

Framing Resource

Talking about Health Equity

Here are three sample definitions that use the phrases “fair and full” or “fair and just,” which can complement or replace the word equity.

Framing Resource

Framing with Data

Here are a few framing guidelines to keep in mind when you are using numbers.