Skip to content

Health

Health matters to all of us, but people tend to think about it in narrow, stigmatizing, and fatalistic ways. Framing can help widen the lens.

Too often, factors and circumstances that shape our health are devalued or ignored. The public, elected officials, and some health providers tend to focus narrowly on lifestyles and behaviors.

Language can entrench and spread misconceptions—or it can unlock alternative ideas and perspectives.

Explore these studies to find frames that help explain the social determinants of health and health equity.

Showing 1 – 12 of 87

Report

How Are Children’s Issues Portrayed in the News? A Media Content Analysis

What is the role of the news media in influencing public thinking about children’s issues? And how can recognizing these media frames help us build engagement and increase support for the...

Report

Public Thinking About Care Work in a Time of Social Upheaval: Findings from Year One of the Culture Change Project

To what extent is this unprecedented pandemic shifting thinking about care work? The FrameWorks Institute is exploring this question as part of our empirical study on culture change during a time...

Report

Communicating About Vaccination in the United States: A FrameWorks Strategic Brief

A research partnership between the FrameWorks Institute and the American Academy of Pediatrics to understand attitudes and behaviors about vaccination and identify framing strategies that can...

Report

Research Supplement for “Communicating About Vaccination in the United States”

This supplement provides detailed information on the research informing FrameWorks’ strategic brief on reframing vaccination in the United States. We outline the research conducted with...

Report

How Are Advocates Talking about Children’s Issues? An Analysis of Field Communications

This is one of a set of three reports that map the landscape of current discourse and thinking.

Report

Why aren’t kids a policy priority? The cultural mindsets and attitudes that keep kids off the public agenda

This report focuses on American mindsets about kids and how these mindsets limit the effectiveness of advocacy messaging.

Report

What the American Public Thinks About Vaccines and How Framing Can Help. A Literature Review.

As the US is preparing to distribute vaccines across all 50 states to curtail a deadly pandemic, the issue of vaccination is, more than ever, top of mind for many, in the US and globally.

Report

Changing the Childhood Obesity Conversation to Improve Children’s Health

How we talk about child health and obesity matters. Growing evidence shows that where we live and what we earn shapes the options available to us in terms of food and activity.

Report

Reframing Childhood Adversity: Promoting Upstream Approaches

Preventing, identifying, and responding to early adversity is one of the most impactful things we can do to improve our nation’s health and wellbeing – but it can be difficult to build the...

Toolkit

Reframing Children’s Mental Health

Children’s mental health is the result of a complex set of influences, including environments and social conditions and the culture and public policies that shape them. Too often, however,...

Report

Communicating about Physical Activity: Challenges, Opportunities, and Emerging Recommendations

It is easy for messages to get lost in translation when talking about physical activity. There are several barriers to being heard and understood, and a few opportunities to seize.

Report

More Than Just Exercise: Media and Organizational Discourse on Physical Activity

If people recognize the importance of active lifestyles and the policies that enable them, then they are more likely to demand change.