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FrameWorks UK

Health

Health matters to all of us, but people tend to think about it in narrow, stigmatizing, and fatalistic ways. Framing can help widen the lens.

Too often, factors and circumstances that shape our health are devalued or ignored. The public, elected officials, and some health providers tend to focus narrowly on lifestyles and behaviors.

Language can entrench and spread misconceptions—or it can unlock alternative ideas and perspectives.

Explore these studies to find frames that help explain the social determinants of health and health equity.

Featured Work

Framing Resource

Talking about Health Equity

Here are three sample definitions that use the phrases “fair and full” or “fair and just,” which can complement or replace the word equity.

 Young boy flexing arm with a band-aid
Toolkit

Boosting Public Discourse: Reframing Childhood Immunization

Find guidance and resources to advocate for expanding access to childhood and adolescent vaccination.
Framing Resource

Explaining the Social Determinants of Health

Here are helpful things to keep in mind when you’re trying to explain why some demographic groups experience better or worse health outcomes than others.

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Framing Resource

Lead with the idea of dignity (Explain the Frame Episode 1)

In this episode, we’ll walk you through our recommendations on how to communicate about health issues that affect some groups more than others. By leading with values, we shape how people...
Framing Resource

Expand on health (Explain the Frame Episode 2)

In this episode of Explain the Frame, we’ll walk you through our research on how to paint a fuller, bigger picture of Health. While people often think in more individualistic ways about...
Framing Resource

Talking about Health Equity in Rural Contexts

To ensure health and wellbeing for all, we must advance programs and policies that eliminate health disparities and address the underlying inequities that cause them. Yet the label for this...
Framing Resource

Reframing Health Disparities in Rural America: A Communications Toolkit

These tools and ideas were developed for and with local public health professionals who work to address health disparities in rural areas. In this collection of resources, local public health...
Report

Better Gun Violence Reporting: A Toolkit for Minimizing Harm

News coverage of gun violence often inadvertently perpetuates stereotypical narratives about the people and communities most impacted. Typical coverage focuses on individual episodes of gun...
Report

Framing Adversity, Trauma, and Resilience

The science of adversity, trauma, and resilience is a powerful tool in any effort to improve health and wellbeing. But science—no matter how strong its findings—does not speak for itself.
Publication

Moving Toward Collective Health and Prosperity Means Putting Hunger and Poverty in the Rearview Mirror

The terrain of public thinking about hunger and poverty is fraught with unhelpful assumptions and associations—including harmful, dehumanizing stereotypes. Fortunately, certain helpful public...
Toolkit

Emerging Minds (Australia): Children’s Mental Health and Two Generation Approaches Mini-toolkit

This mini-toolkit is a supplement to the original Reframing Children's Mental Health toolkit, created by the FrameWorks Institute in partnership with Emerging Minds. The original toolkit was...
Toolkit

Emerging Minds (Australia): Children’s Mental Health and Social Determinants of Health Mini-toolkit

This mini-toolkit is a supplement to the original Reframing Children's Mental Health toolkit, created by the FrameWorks Institute in partnership with Emerging Minds. The original toolkit was...
Toolkit

Emerging Minds (Australia): Children’s Mental Health and Climate Change and Disasters Mini-toolkit

This mini-toolkit is a supplement to the original Reframing Children's Mental Health toolkit, created by the FrameWorks Institute in partnership with Emerging Minds. The original toolkit was...
Report

Excessive Alcohol Use and Health Equity

Communicating to the public about health hazards in ways that promote health equity is a core public health function. When it comes to talking about the harms related to alcohol consumption in the...
Report

Communicating about Disability in Australia

To change culture and build a more inclusive society, we must first understand the deeply held assumptions and beliefs that underpin public attitudes about people with disability in Australia.