Health

Health matters to all of us, but people tend to think about it in narrow, stigmatizing, and fatalistic ways. Framing can help widen the lens.

Too often, factors and circumstances that shape our health are devalued or ignored. The public, elected officials, and some health providers tend to focus narrowly on lifestyles and behaviors.

Language can entrench and spread misconceptions—or it can unlock alternative ideas and perspectives.

Explore these studies to find frames that help explain the social determinants of health and health equity.

Featured Work

Framing Resource

Talking about Health Equity

Here are three sample definitions that use the phrases “fair and full” or “fair and just,” which can complement or replace the word equity.

Toolkit

Boosting Public Discourse: Reframing Childhood Immunization

Find guidance and resources to advocate for expanding access to childhood and adolescent vaccination.

Framing Resource

Explaining the Social Determinants of Health

Here are helpful things to keep in mind when you’re trying to explain why some demographic groups experience better or worse health outcomes than others.

Showing 25 – 36 of 141

Report

Framing Guidance: Equitable Physical Activity

This resource contains a set of framing recommendations for voices in the physical activity sector to shift dynamics and move toward a more fair and just society where everyone has access to...

Frame Testing Recommendations

How to Share the NASEM Report, The National Imperative to Improve Nursing Home Quality, with Public Audiences

Evidence-based framing guidance for talking about nursing home care

Report

Communicating About Nursing Home Care: Findings and Emerging Recommendations

Finding a New Nursing Home Narrative

Report

A matter of life and death: explaining the wider determinants of health in the UK

In the public and political debate about how to improve health in the UK, the wider determinants are often left out or misunderstood. In partnership with the Health Foundation, we examined how...

Report

A matter of life and death: explaining the wider determinants of health in the UK supplement on research methods and evidence

Frame Testing Recommendations

Framing Guidance: How to Communicate about Transgender Youth

Six strategies for communicating effectively about transgender youth.

Report

Communicating About Childhood Obesity at the Time of COVID

Building on our initial research on childhood obesity in 2018, this report explores how public thinking on childhood obesity has evolved in the context of the pandemic. In partnership with Impact...

Report

How Are Children’s Issues Portrayed in the News? A Media Content Analysis

What is the role of the news media in influencing public thinking about children’s issues? And how can recognizing these media frames help us build engagement and increase support for the...

Report

Public Thinking About Care Work in a Time of Social Upheaval: Findings from Year One of the Culture Change Project

To what extent is this unprecedented pandemic shifting thinking about care work? The FrameWorks Institute is exploring this question as part of our empirical study on culture change during a time...

Report

Communicating About Vaccination in the United States: A FrameWorks Strategic Brief

A research partnership between the FrameWorks Institute and the American Academy of Pediatrics to understand attitudes and behaviors about vaccination and identify framing strategies that can...

Report

Research Supplement for “Communicating About Vaccination in the United States”

This supplement provides detailed information on the research informing FrameWorks’ strategic brief on reframing vaccination in the United States. We outline the research conducted with...

Report

Protected: Menthol Messaging: Findings from an influencer audit

This report is is designed for the benefit of organizations and professionals in the health equity and tobacco control movements. It is not intended for public distribution. We ask that you...