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Health

Health matters to all of us, but people tend to think about it in narrow, stigmatizing, and fatalistic ways. Framing can help widen the lens.

Too often, factors and circumstances that shape our health are devalued or ignored. The public, elected officials, and some health providers tend to focus narrowly on lifestyles and behaviors.

Language can entrench and spread misconceptions—or it can unlock alternative ideas and perspectives.

Explore these studies to find frames that help explain the social determinants of health and health equity.

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Publication

Making Public Health Informatics Visible: Communicating an Emerging Field

This report details the challenges that experts in public health informatics face in communicating with professionals who work in the field of public health.

Report

Testing Usability: The Use of Addiction Explanatory Metaphors in Framing Public and Professional Conversations

This report summarizes the findings of qualitative research to explore how experts use three Explanatory Metaphors — Redirecting the River, Reward Dial, and Outcomes Scale — to communicate...

Report

All Aboard: Explanatory Tools to Talk About Children’s Well-Being in Jacksonville

Systems thinking is hard - which makes explaining "systems of care" even harder. It helps to have a metaphor.

Toolkit

Framing Fundamentals for Multigenerational Approaches to Mental Health

Welcome to Framing Fundamentals for Multigenerational Approaches to Mental Health, a collection of framing recommendations, sample communications, and reference guides designed to help advocates...

Toolkit

Talking about Child Mental Health in Tennessee

Welcome to Talking about Child Mental Health in Tennessee — a compendium of communications research and resources for helping the public better understand issues such as child development, child...

Report

How to Talk About Early Childhood Development to an International Audience

It can be hard to make a case for early learning with stakeholders from the international development sector. Talking about the "multiplier effect" helps.

Report

Building a Road to Resilience

This Core Story creates narratives that help people think in new ways about prevention-based strategies to improving mental health outcomes in Germany.

Report

A Brief Intro to Reframing Child Mental Health

Just want the gist? Try this article. It’s also ideal for sharing with colleagues you want to introduce to this work.

Report

Framing Change: The System of Mental Healthcare in Germany

This Core Story creates narratives that help people think in new ways about prevention-based strategies to improving mental health outcomes in Germany.

Report

We Need a Ground Crew for Environmental Health Working Upstream: Using Explanatory Metaphors to Improve Public Understanding of Environmental Health and its Workforce

People believe we should live free from health threats in their environments - but lack ways to think about the work that takes. Two metaphors can help.

Report

Getting to the Heart of the Matter: Using Metaphorical and Causal Explanation to Increase Public Understanding of Climate and Ocean Change

How can we help people understand the science that connects climate change to extreme weather - and to human health? New, tested metaphors can help.

Report

Talking Environmental Health: A FrameWorks MessageMemo

How can we frame environmental health in ways that build support for the infrastructure and funding it takes to do the work? This MessageMemo offers a strategy.