Health

Health matters to all of us, but people tend to think about it in narrow, stigmatizing, and fatalistic ways. Framing can help widen the lens.

Too often, factors and circumstances that shape our health are devalued or ignored. The public, elected officials, and some health providers tend to focus narrowly on lifestyles and behaviors.

Language can entrench and spread misconceptions—or it can unlock alternative ideas and perspectives.

Explore these studies to find frames that help explain the social determinants of health and health equity.

Featured Work

Framing Resource

Talking about Health Equity

Here are three sample definitions that use the phrases “fair and full” or “fair and just,” which can complement or replace the word equity.

Toolkit

Boosting Public Discourse: Reframing Childhood Immunization

Find guidance and resources to advocate for expanding access to childhood and adolescent vaccination.

Framing Resource

Explaining the Social Determinants of Health

Here are helpful things to keep in mind when you’re trying to explain why some demographic groups experience better or worse health outcomes than others.

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Report

Seeing the Spectrum: Mapping the Gaps between Expert and Public Understandings of Fetal Alcohol Spectrum Disorder in Manitoba

This report explores experts and public views of fetal alcohol spectrum disorder (FASD) in Manitoba and “maps the gaps” between them.

Report

Unlocking the Door to New Thinking: Frames for Advancing Oral Health Reform

How can we talk about oral health in a way that elevates its importance - and helps people understand its connection to health equity?

Report

“A House, a Tent, a Box”: Mapping the Gaps Between Expert and Public Understandings of Healthy Housing

This study compares public and expert understandings of housing.

Toolkit

Reframing Public Health Informatics

Welcome to Reframing Public Health Informatics—a collection of evidence-based framing recommendations and sample communications designed to help the public health workforce talk about...

Publication

Making Public Health Informatics Visible: Communicating an Emerging Field

This report details the challenges that experts in public health informatics face in communicating with professionals who work in the field of public health.

Report

Testing Usability: The Use of Addiction Explanatory Metaphors in Framing Public and Professional Conversations

This report summarizes the findings of qualitative research to explore how experts use three Explanatory Metaphors — Redirecting the River, Reward Dial, and Outcomes Scale — to communicate...

Report

All Aboard: Explanatory Tools to Talk About Children’s Well-Being in Jacksonville

Systems thinking is hard - which makes explaining "systems of care" even harder. It helps to have a metaphor.

Toolkit

Framing Fundamentals for Multigenerational Approaches to Mental Health

Welcome to Framing Fundamentals for Multigenerational Approaches to Mental Health, a collection of framing recommendations, sample communications, and reference guides designed to help advocates...

Toolkit

Talking about Child Mental Health in Tennessee

Welcome to Talking about Child Mental Health in Tennessee — a compendium of communications research and resources for helping the public better understand issues such as child development, child...

Report

How to Talk About Early Childhood Development to an International Audience

It can be hard to make a case for early learning with stakeholders from the international development sector. Talking about the "multiplier effect" helps.

Report

Building a Road to Resilience

This Core Story creates narratives that help people think in new ways about prevention-based strategies to improving mental health outcomes in Germany.

Report

A Brief Intro to Reframing Child Mental Health

Just want the gist? Try this article. It’s also ideal for sharing with colleagues you want to introduce to this work.